Taj Weekes along with Shirley Menard of (TOCO) “They Often Cry Outreach” foundation collaborates with ASK Promotions to donate 100 full football kits, balls and training equipment to the children of Trinidad. Taj Weekes is a reggae singer and is always striving to bring awareness to the issues he is passionate about; Weekes founded his charity, “They Often Cry Outreach” (TOCO), in 2007 to improve the lives of underprivileged children in the Caribbean through sports, enrichment, educational and wellness programs. As a Goodwill Ambassador, Weekes addresses issues such as global warming, casualties of war, domestic and youth violence, diabetes and health, poverty and the welfare of children through both his music and TOCO, his charity.
Over 100 children in the Carenage and Maloney areas were beneficiaries of this year’s donation (football uniforms, tugs, cones, balls, and other gear) by the TOCO foundation - under the tutelage of their coaches Angus Eve (Carenage) and Vaughn Joseph (Maloney).
ASK Promotions is involved in the business of artist management and record production. It was through their collaborative efforts that this distribution drive was spearheaded. This took place in the form of a friendly match between the two teams on Sunday 29 January 2012 at the Carenage Recreational Ground, Haig Street Carenage from 10 am.
- Followed by a mini concert featuring Janique Charles, Llettesha Sylvester, Russell Leonce and TOCO founder Taj Weekes. This initiative will be an annual event as the TOCO foundation and ASK Promotions seek to bring hope for children in at-risk communities, through sport and music.
Special thanks go out to the Ministry of Sports, Ministry of Community Development, NLCB, and Bare Fruit for making this event a very successful one. Member of Parliament Alicia Hospedales from the Arouca/Maloney Constituency, Diego Martin West Councillor Enroy Slater and Ministry of Sports officials were on hand to endorse